The Blog

Small charities sometimes look to take on management of their Google Ad Grant in-house. Here we take a look at some of the advantages and disadvantages of this approach.

What’s the difference between an ad that’s noticed and one that’s remembered? Attention. Our latest blog explores how attention metrics can give you deeper insights into ad performance—helping you improve creative impact, align with both short- and long-term goals, and ultimately, make every impression count.

A simple way to drive more traffic to your website is to make sure your content is clearly aligned with the questions that people are typing into Google search. Learn how to use Google Search Console data to unearth common questions people are asking about your organisation, product or service.

Learn more about how you can use Google’s Demand Gen campaigns to drive more results for your charity.

Be a trend setter not a trend chaser with your approach to digital fundraising in 2024. Top 5 trends we’re expecting to see in the year ahead.

Our top 10 new features to hit GA4 since the 1st July forced switch-over from UA.